Social media management strategies are a powerful channel to interact and communicate with customers. This platform allows you to quickly address customer concerns and concerns and prove that you are an expert in your field.
In addition, social media can be a key driver for new customers, and social media allows you to nurture those new relationships as you build them, which leads to more connection — and ultimately, your brand name.
This article will walk you through some strategies for leveraging social media to attract new customers and keep them engaged.
Social Media Management Strategies:
1- Actively listen and participate in the conversations that are happening in your field:
Most conversations related to your business will not happen on your Facebook page or in your groups. So you need to actively monitor relevant keywords and hashtags used on social media.
I recommend you to use a tool like Social Mention To keep track of a variety of words and phrases related to your business and industry: your name and your business name, the brand names of your competitors, keywords related to common problems in your target market etc.
Feel free to respond with helpful advice, especially if users indicate there is a problem with your competitor. Just remember to focus on being helpful, not criticizing your competitors!
2- Encouraging Social Recommendations:
According to a 2016 National Nielsen Harris Poll, 80% of Americans look for recommendations before purchasing a product. Unfortunately, making recommendations for your products or services does not hold the same leverage as hearing them from an impartial source.
The good news is that there are steps you can take to encourage satisfied customers to provide personalized recommendations and referrals. These include: setting up review tools on your site so that customers can rate your products, using testimonials in your social media content, offering incentives to customers who promote your business or products on social media, etc.
3- Conducting competitions on social networking sites to attract new customers:
Contests can not only be a great way to increase your followers on social media, but to generate leads for your business. In fact, according to data collected by Kontestapp, 1 in 3 contest participants to continue receiving information from brands. This means that your social media contests increase your reach, increase traffic to your website and increase customers. Qualified prospects. And since many contests are free or inexpensive to create and run, you won't have much to lose.
4- Direct social media followers to your blog:
There's a reason content marketing is so popular these days: As per the demand metric, content marketing costs 62% less than traditional marketing, yet generates nearly 3 times more leads.
Directing your social media followers to your blog allows you to provide them with extra long content that would otherwise be impossible to share on a social idea. And once your visitors come to your site, you can entice them to build your email list.
5- Respond quickly to inquiries on social media:
According to research by NM Incite, 71% of consumers who receive positive social care are more likely to recommend a brand to others. Not only does this mean that a helpful response strengthens your relationship with the person asking the question, but it will likely affect their friends and family as well.
The same can be true even for negative comments on social media. A prompt and respectful response can increase trust in your brand, while also allowing you to demonstrate your customer service skills to anyone who sees your response.
6. Invest in Social Advertising
If you haven't built a large following on social media, you will likely need to invest in some social advertising. There are many ways to pay for more views, clicks and engagement.
To get the most out of your money, you can promote your free offers (e-books, guides, closed content, etc.). And with it you can make some sales by promoting a paid offer, getting new subscribers to your list means you can increase sales in the future as well.
7. Dive In A Little Bit To Make Real Connections
The power of social media is that it allows you to form real relationships and connections with your target customers (if you wish). But this means bypassing the “respond to complaints” and “compliments” strategy.
The more your followers see that you are a real person, the more they will trust you. Some ways to show your personal side include: direct messaging to users who mention you; Transfer social media chats to phone or Skype; Encouraging your fans and followers to email you…and then actually reply to them.
8. Build Your Email List With Free Offers:
Creating followers on social media is great, but to take full advantage of these followers, you should move them to your email list ASAP.
One of the best ways to do this is to promote free offers to your fans and followers, whether through organic posts or paid social ads (“Get 25% off when you join our list”), (“Download our free eBook”) or access to Member-only deals or content.
9- Be known as a source of unconditionally linked information:
Being generous with your knowledge and experience can go a long way towards attracting new clients. This means answering questions in groups, sharing your thoughts in social media posts and blogging regularly.
I often see business owners make the mistake that they offer a lot of valuable and free content – but much of it is only available to email subscribers. The problem is that most people won't join your list until they get to know you a little bit. And they can't recognize you unless you offer a lot of free content - no restrictions!
In other words, go ahead and create information for your subscribers only. Just make sure most of your content is available without having to join your list!
10- Focus on your posts to make the idea clear and the content attractive.
The post consists of a visual part (graphic or video) and a text part, both of which are very important and have origins and rules to be aware of. Many people browse quickly, so why stop at some posts and not others? Here lies the role of the visual part. What this person saw is what prompted him to stop and look at the image or video as a first stage of dealing with the publication. Then if what he saw convinced him, he moved to read the text, so the graphics and social images should be designed in an attractive, accurate and highly professional manner.
Thus, after we drew the attention of the person browsing, it remains to provide him through the text with the necessary information. The post must contain the required search words, a link, a phone number, contact information, or how to obtain the offered service. We can say that the importance of the parts is distributed as follows : The idea of the post and the image 90% and the design 10% The idea and the image have the biggest role.
We cannot deny the role of social media today on influence and dominance, as it is the future, and we must keep pace with its development on an ongoing basis and constantly identify the ways in which we can use it to increase our profits and ensure our continuity in light of this evolving digital transformation.
In later articles, we will discuss other strategies that help manage social media and attract the largest number of customers and thus increase profits, in the hope that we have succeeded in putting forward some strategies that may help you, wait for new articles 🙂
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