Posts in categorySEO and advertising on search engines

The development that the world is witnessing imposes on it the emergence of new technologies in the world of marketing, including the so-called content marketing, which has contributed to the progress of companies and the increase in their returns. Here we will provide you with information about content marketing and its most important techniques.

What is content marketing:

Content marketing is a type of marketing that relies on the tools used in the Internet with the aim of presenting materials in various physical and intangible forms to many customers from all over the world, which contributes to increasing audience participation and developing brand stability.

What is the importance of content marketing:

The question that is being asked is why this current interest in the concept of content marketing and why companies are seeking it, and here we present some reasons that explain this

• Attracting the audience and maintaining the continuity of their follow-up in addition to building good relationships with customers.
• Content marketing contributes to increasing the number of audiences that attract each other, which helps in increasing the spread.
• Enabling, through websites and social media, to improve the appearance of content in search engines, allowing it to reach the researcher quickly.
• It contributes to raising the value of the company to become the first among its competitors. It is also a support tool for digital marketing operations that increase profit.
• Good and distinctive marketing leads to the formation of a good reputation for the company and raises the public's perception of it as a brand, as the good reputation lasts over time and attracts many.
• Helps spread quickly It is distinguished in content marketing by its ability to spread all over the world and in a very short time using simple tools.

Content Marketing Strategies:

As with any type of marketing, there are a set of techniques to be followed to achieve successful marketing, including:

Attention to the audience:

Marketing depends in the first place on the audience to which we direct the content. Therefore, this audience and its needs must be studied, and the right ways to deal with it and the correct method of presenting what we want.

Constant interaction with the audience:

You must know what the audience needs in terms of materials and information, and do periodic surveys to be aware of the nature and needs of the recipient, as this leads to the dissemination of content through the audience itself and the increase in interaction with the recipient to raise the percentage of marketing.

Make sure to appear when searching:

In our time, everyone depends when searching for any content on specific means through the Internet, so you have to know all of these means and how to use them while mastering marketing methods on them so that you have the advantage in appearing when searching, and this can be done by persevering in marketing using social media. Various sites and applications.

Define the goal of content marketing:

Following up on the reality and what is happening in daily life and what the world faces helps in determining the purposeful content. The content must be compatible with everything that is new and important to the audience. Thus, one of the important factors is determining the goal and purpose of the content and searching for sources that provide data and information that contribute to the formation of the content.

Provide valuable content:

The audience always seeks reliable content, and this can be achieved by searching for experienced and credible content creators, as these qualities make marketing valuable, which increases the spread and the return of the recipient to the same trusted source.

Attention to SEO:

Here, it is necessary to adhere to well-known global techniques and skills through which content can be made more quality, spreadable and preferred, as SEO is a set of rules to be followed to improve online appearance in search engines.

Carrying out promotional campaigns:

Half of the success comes with the correct and effective method of promotion. Here, attention must be paid not to following traditional methods of promotion, but rather to follow methods that draw the attention of the recipient and attract his interest. Here, it is possible to rely on several methods such as attractive images and distinctive videos that can be published on various social media, and it is also possible to create Some free shows and trainings that attract more audience.

What do we say in conclusion:

Marketing is a science in itself that needs continuous follow-up and development, as research is endless and hard work contributes to achieving progress, spread and increasing profits.

find also Social media management strategies in the webtop.

Follow us on Instagram

How can your page top the search results? The vast majority of pages published today never rank in Google and never get any traffic. This is why many companies are desperate to improve their SEO.

But why is that, and how can you be part of the minority that gets to top Google's search results?

Well, there are hundreds of SEO issues that may prevent your pages from ranking well in Google. But if we focus on only the most common scenarios, there are only four of them

Reason 1: The page does not contain any backlinks

According to studies conducted on billions of web pages using specialized tools such as Content Explore, pages without backlinks never get any traffic from Google.

Now, it is important to note that correlation does not imply causation and there is no direct evidence that backlinks help you rank in Google. However, most SEO professionals will tell you that it is almost impossible to rank on the first page without backlinks – an observation that aligns with studies conducted on billions of web pages.

So if you want to rank in Google and get search traffic, you will need to generate high quality backlinks to your page. If you are not sure how to do this, use the Webtop teams, and read this article on our blog,How do you get a strong backlink?

Reason 2: The page thread has no long-term traffic

Some pages have a large number of backlinks, but they still get zero traffic from Google, according to the same study that was conducted, it was noted that 70 thousand pages with more than 200 backlinks from different domains do not have any traffic on Google, By reviewing these pages (and many others) manually, two general trends were observed that explain why such pages do not get traffic even though there are many backlinks:

1- Most of the backlinks they bought are suspicious, so they were punished by Google and we will talk about this later.

2- They are not targeting a topic that people are searching for in Google.

This one is somewhat self-explanatory:

If no one is searching for anything you are talking about on your page, you will not get any search traffic.!!

Reason 3. The page does not match the search target:

Google aims to show you the most relevant results for your query, so if you have pages with a lot of backlinks and your page is already targeting a keyword with Traffic Potential Item #2, but no organic traffic yet, take a quick step to improve its visibility in Search engines is re-optimizing it for the purpose of search, such as adding a useful free extension for a period of time that people need, and we concluded that people were not looking for a landing page, but were looking for a free tool that they can use immediately.

Reason 4. The page is not indexed

Google cannot rank pages that have not been indexed.

If you suspect that this may be the reason for your page not getting traffic, search Google for site:: [url]. You should see at least one result.

Otherwise, your page isn't indexed. Google also doesn't usually index broken pages — even if they contain backlinks. However, at least, it would make sense to redirect the dead page with backlinks to a working page on the same topic. This may help them get more traffic from keywords.

in conclusion:

Keep your pages in the search engine-only 9.36% of pages by creating backlinks, choosing topics with potential traffic, matching search intent, and making sure they are indexed.

In the hope that we will succeed in this topic, share your views with us as you can visit our page on FB.

Search engine spiders, also known as a web crawler, are an Internet robot that crawls websites and stores information for indexing to a search engine,

I think it's this way. When you search for something on Google, those pages and results pages can't be checked out of thin air. In fact, they all come from Google's index, which you can imagine as a huge and expanding library of information - text, images, documents, and the like. It is constantly expanding because new web pages are created every day!
So how do these new pages get into the index? Search engine spiders, of course, do this.

How do search engine spiders work?

Spiders, like Googlebot, visit web pages in search of new data to add to the index. This is critical because Google's business model (attracting consumers and selling ad space) is based on delivering high-quality, relevant, and current search results. Spiders are also very smart. They recognize hyperlinks, which they can either follow immediately, or make a note to crawl later. In either case, internal links between pages on the same site act similar to jumping-off points, in that they clear the way for spiders to crawl and store new information.

Why should I care about search engine spiders?

Search engine optimization (SEO) By boosting your visibility in organic search results. You aim to reach the Domain Authority and get your site on the first page for as many keywords as possible.

A good first step towards the first page: allowing the search engine to actually find your web pages. If your items aren't indexed, you won't even show up on page 13.

The good news: You don't have to work as hard to get your new pages to be crawled and indexed. Basically, as long as you link to your new content from some old content, spiders will eventually follow those links to the new page and store them for indexing. As we said earlier: internal links are important.

If you are eager to have your new items indexed and in search results as quickly as possible, you can submit the new URL directly to Google and tell the spider to crawl it. Once you click on Submit, it shouldn't take more than a few minutes.
Can I do anything to help search engine spiders?

Can I do anything to help search engine spiders?

Basically, you want spiders to see as much of your site as possible, and you want to make their navigation as smooth as possible. Quick start your site. Spiders aim to run as fast as possible without slowing down your site at the expense of user experience. If your site starts to lag, or server errors appear, spiders will crawl less.

This is, of course, the opposite of what you want: less crawling means less indexing means worse performance in search results. Site speed is key.

Keep an XML sitemap to create a directory suitable for search engines. This will tell them which URLs need regular crawling. A basic principle of site architecture: Minimize clicks To be more precise, no page on your site should be more than 3 or 4 clicks away from another. Anything more than that makes navigation cumbersome for users and spiders alike.

And finally:

Keep a unique URL for each piece of content. If you set multiple URLs to the same page, it becomes unclear to the spiders which one you should use. Remember: an essential part of SEO is making the tasks of spiders easier. Don't disdain spiders, you'll be fine.

To follow more of our news, visit our website at FB.

The search engines in Google depend on the use of famous algorithms that classify web pages and rank search results based on more than 200 factors, and each factor plays an important role, and despite the varying importance of these factors, the “backlink” has maintained its importance despite all the algorithm updates that By Google, which means the backlinks obtained by the site or any of its internal pages. In this article, we will talk about backlinks, their types and importance, and we will try to shed light on the most important basic points because we may need multiple articles to explain them fully.

What is a backlink:

A backlink is an external backlink from sites other than your site that points to your site using a specific word and a link to a page on your site, which allows visitors to other sites to move to your site by clicking on the specified word, and this procedure falls under search engine optimization because it contributes to bringing visits to your site from sources External and considered by Google as indications of the importance of the page content on your site

In the field of websites and the web, the backlink work is the number of links and links that connect other sites to your website, and the more of these links that link other sites to your website, the more confidence the search engines have in your site, which increases your website’s rank, and increases It also appears in the first results of search engines SEOWhich ultimately increases the number of visitors.

What are the types of backlinks?

There are two basic types of backlinks, one more useful than the other. Let's take a quick look at each one and how it affects your site.

Type 1 NO FOLLOW

The No Follow tag tells search engines to ignore the link. They do not transfer any value from one location to another. Therefore, they are usually not useful in improving search ranking or visibility but are still important to the reader, as the reader sees the topic and can look forward to more by going to the link

The second type DO FOLLOW

Do follow links are the type of backlinks that everyone wants, just keep in mind that those coming from reputable sites that are most relevant to your content are the most valuable. This type of backlink can help improve your search engine rankings.

TOXIC / SPAM

There are do follow links that are considered bad or “toxic”, these links come from suspicious sites or are obtained by breaking the terms of service of the search engine that leads to your website dropping in its ranking instead of getting a better ranking, this may cause Google will penalize or even de-index your site, remember that it's not about the quantity of backlinks, it's the quality that makes the difference in ranking.

How do you get a strong backlink?

1- Do not publish your article or your link except in a section that is interested in the same topic as your article. Suppose that the topic of your article is technology, and you do not publish your link on a page titled Sports.

2- Focus on the quality of the content you write and the usefulness and value it provides to readers, `because a bad article leads to a bad reputation for your product.

3- Providing any of your products or services for free to influential people on social media platforms in exchange for reviewing and writing about your product or service, and you will get a backlink in return.

4-If you are using the Chrome browser from Google, you can use the extension Check My Links To tell you about broken links on any webpage you're reading, so when you find a broken link related to your site's niche, you can contact the admin of that page and offer your site link or content as an alternative to referring to it instead of the broken link.

5- Follow your competitors, use Google notifications and create a brand name alert for your competitors to get a message every time they are mentioned on the web pages. Thus, you are always aware of all the backlinks he gets and what techniques he uses, and then you can use them in turn to exploit them to improve the strength of your site.

6- Promote your best content among the circles interested in this type of content and in the field in which you are active in order to ensure that sufficient categories of users are aware of it, and thus find groups that are actually interested in your content and referring to it.

7- There are many international sites that give you a strong backlink that takes into account the policy of search engines, the most important of these sites are mix, reddit, medium

8- Do not intentionally exchange excessive links between sites, because search engines reject these operations.

9- Write recommendations about a product or service for a product that is close to your product, for example, a website or an Android application, and publish this recommendation on the producer’s blog for them to publish on their site, of course, with a reference to your name and website, thus obtaining a backlink for your site.

in conclusion:

In this article, we talked about the concept of backlinks, their types, and some ways that help us get a strong backlink. In later articles, we will talk about other ways that also contribute to obtaining backlinks and about special tools used to manage the backlinks of your site, strengthen it, monitor competitors and other features, Share your opinions about this article and tell us about your ways to get backlinks.