Content Marketing

Best Content Marketing Techniques:

إن التطور الذي يشهده العالم يفرض عليه ظهور تقنيات جديدة في عالم التسويق ومنها ما يدعى التسويق بالمحتوى الذي ساهم في تقدم الشركات وزيادة مردودها وهنا سوف نقدم لكم معلومات عن التسويق بالمحتوى وأهم تقنياته.

Content Marketing

ما هو التسويق بالمحتوى:

يعتبر التسويق بالمحتوى نوع من أنواع التسويق الذي يعتمد على الأدوات المستخدمة في شبكة الانترنت بهدف عرض المواد بمختلف أشكالها المادية وغير المادية إلى العديد من العملاء من كل أنحاء العالم مما يساهم في زيادة مشاركة الجمهور وتطوير ثبات العلامة التجارية.

ما هي أهمية التسويق بالمحتوى:

إن التساؤل الذي يتم طرحه هو لماذا هذا الاهتمام حالياً بمفهوم التسويق بالمحتوى ولماذا تسعى الشركات إليه وهنا نقدم بعض الأسباب التي توضح ذلك

  • جذب الجمهور والمحافظة على استمرارية متابعتهم بالإضافة إلى بناء علاقات جيدة مع العملاء.
  • يساهم التسويق بالمحتوى في زيادة عدد الجمهور الذي يجذب بعضه بعضاً مما يساعد في زيادة الانتشار.
  • التمكين من خلال المواقع الالكترونية ووسائل التواصل الاجتماعي من تحسين ظهور المحتوى في محركات البحث مما يتيح وصوله للباحث بسرعة.
  • يساهم في رفع قيمة الشركة لتصبح الأولى بين منافسيها من الشركات كما يعتبر أداة دعم لعمليات التسويق الرقمي التي تزيد من الربح.
  • التسويق الجيد والمميز يؤدي إلى تكوين سمعة جيدة للشركة ويرفع من نظرة الجمهور لها كعلامة تجارية حيث أن السمعة الجيدة تستمر مع الزمن وتجذب العديدين.
  • يساعد على الانتشار السريع فمن المميز في التسويق بالمحتوى قدرته على الانتشار في جميع أنحاء العالم وخلال وقت قصير جداً باستخدام أدوات بسيطة.

استراتيجيات التسويق بالمحتوى:

كما هو حال أي نوع من أنواع التسويق هناك مجموعة من التقنيات الواجب اتباعها لتحقيق تسويق ناجح ومنه:

الاهتمام بالجمهور:

يعتمد التسويق في المرتبة الأولى على الجمهور الذي نوجه له المحتوى وبالتالي يجب دراسة هذا الجمهور وحاجاته ومعرفة طرق التعامل السليمة معه والأسلوب الصحيح في تقديم ما نريد فالتعاطي السليم يشعر الجمهور بالثقة ويجعله دائم المتابعة لك.

التفاعل الدائم مع الجمهور:

يتوجب عليك معرفة ما يحتاجه الجمهور من مواد ومعلومات والقيام باستبيانات دورية لتكون على بينة من طبيعة وحاجات المتلقي فإن ذلك يؤدي إلى نشر المحتوى من خلال الجمهور نفسه وزيادة التفاعل مع المتلقي ليرفع نسبة التسويق.

احرص على الظهور عند البحث:

في عصرنا الحالي يعتمد الجميع عند البحث عن أي محتوى على وسائل محددة من خلال شبكة الانترنت لذلك يتوجب عليك معرفة هذه الوسائل جميعها وكيفية استخدامها مع إتقان طرق التسويق عليها بحيث تكون لك الأفضلية في الظهور عند البحث ويمكن ذلك من خلال المواظبة على التسويق باستخدام وسائل التواصل الاجتماعي المختلفة والمواقع والتطبيقات المتعددة.

تحديد الهدف من التسويق بالمحتوى:

إن متابعة الواقع وما يجري في الحياة اليومية وما يواجهه العالم يساعد في تحديد المحتوى الهادف فعلى المحتوى أن يكون متوافقاً مع كل ما هو جديد ومهم لدى الجمهور وبذلك فمن العوامل المهمة تحديد الهدف والغرض من المحتوى والبحث عن المصادر التي تقدم البيانات والمعلومات المساهمة في تشكيل المحتوى.

تقديم محتوى ذو قيمة:

دائماً ما يسعى الجمهور نحو محتوى يتسم بالموثوقية ويمكن تحقيق ذلك من خلال البحث عن صناع محتوى ذو خبرة ومصداقية حيث أن هذه الصفات تجعل التسويق ذو قيمة مما يزيد من الانتشار وعودة المتلقي إلى المصدر الموثوق ذاته.

الاهتمام بالسيو:

وهنا يتوجب الالتزام بتقنيات ومهارات عالمية معروفة يمكن من خلالها جعل المحتوى أكثر جودة وقابلية للانتشار وأفضلية حيث أن السيو عبارة عن مجموعة من القواعد الواجب اتباعها لتحسين الظهور الالكتروني في محركات البحث.

القيام بحملات ترويجية:

إن نصف النجاح يأتي مع طريقة الترويج الصحيحة والفعالة ويجب هنا الانتباه إلى عدم اتباع أساليب تقليدية في الترويج بل اتباع طرق تلفت نظر المتلقي وتجذب اهتمامه ومن الممكن هنا الاعتماد على عدة أساليب مثل الصور الجذابة والفيديوهات المميزة التي يمكن نشرها على وسائل التواصل الاجتماعي المختلفة كما يمكن إنشاء بعض العروض والتدريبات المجانية التي تجذب المزيد من الجمهور.

ماذا نقول في الختام :

يعتبر التسويق علم قائم بحد ذاته يحتاج إلى المتابعة والتطوير الدائم حيث أن البحث لا ينتهي والعمل الدؤوب يساهم في تحقيق التقدم والانتشار وزيادة الأرباح.

تجد أيضا استراتيجيات إداراة التواصل الاجتماعي في ويب توب.

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Best web design company

What is the best web design company in Europe and the world?

Webtop is the best web design company in Europe and the world. It is a company registered in Europe that has been working in the European market for years, and its work has won the satisfaction of many Arabs in all European and Arab cities, so it launched strongly thanks to the confidence of its customers in it and its motto that does not deviate from it, which is to work for customers with more than what they wish, at a lower price than everyone and quality High.

Features of the best web design company:

1. Unique and Creative Design:

Where the team works well on the design to be easy, comfortable, fast, and certainly beautiful and attractive with some attractive additions to the design to make it modern, elegant and unique.

2- High quality and efficiency:

Where the best and latest codes are used and according to international specifications, the company offers the best of its software solutions and supports customer service and continuous improvement to obtain the best quality.

3- Workmanship and craftsmanship:

Webtop presents its projects in perfect perfection after verifying, experimenting and testing them., It does not skimp on its clients with creative ideas, as it takes all clients' ideas and perceptions into account.

What are the services provided by the best web design company:

Best web design company

1- Hosting reservation services:

Hosting is defined as the space your website occupies on the server. The space is proportional to the size of the site and includes the following:

  1. Space within hosting is by design.
  2. Hosting is free for one year with design.
  3. Paid hosting without design.
  4. The best and fastest types of servers.

2- Domain reservation services:

You can reserve any domain that suits you at Webtop, and the domain is defined as the key that allows others to access your site. For example, google.com from the domain specifications:

  • Reserve any domain .com, .net, .org
  • The domain is free for one year with the design.
  • Domain is paid without design.
  • Connecting one or more domains with hosting

3- Design services of the best web design company:

Webtop designs all kinds of websites, whether for startups, institutions, restaurants, hotels, online stores, real estate websites, personal websites, and others…

The website design includes:

  • Company logo.
  • Home page in the way of service companies.
  • The services provided page.
  • Products page.
  • Basic pages. (About the company - Contact us - Privacy policy - Terms of service - Company team)
  • Request form page or price page.
  • Additional pages can be placed if requested, such as the FAQ page and the blog.

4- E-marketing services in the best web design company:

You will get the best e-marketing service in Europe from Webtop for your products and services and widespread popularity in Europe or any region of the world you want.

5- Publication and advertising service on search engines:

By subscribing to this service, you can publish and advertise what you want, if you have a website, product or page on social media, thus ensuring quick access to search and raising your visitors.

WebTop has a lot of methods and skill in this field and uses the correct and fast methods.

Some of the methods we use in the publishing and publicity process are:

  • Writing articles on different sites.
  • Put links in a lot of places.
  • Publication on research evidence.
  • Posting in our many blogs.
  • Social media and search engines also play an important and significant role in our operations.

It is no secret to anyone how much competition there is on the Internet. When you are new to the network, you will find yourself late, so choosing the publishing and publicity process for Web Top will save you a lot of waiting and will bring you success and wide fame.

6- SEO service in the best web design company:

SEO is defined as the creation, development and optimization of your site for search engines, and it is an integrated process based on the algorithms of the Google search engine, and includes titles, meta words, keywords, structured data, alternative words, speed, text formatting, content and many more.

Many website owners, companies, stores and applications have suffered from not appearing in search results on Google and other search engines, and consequently, this results in losing a lot of access, visitors and potential customers, either because of the designer’s lack of knowledge of SEO or not implementing the service in its proper form.

Webtop provides you with the right SEO service, and we do it perfectly and depending on the algorithms of Google and other search engines.

Types of SEO services:

1- Backlink Services - Backlink:

In the field of websites and the web, the backlink work is the number of links and links that connect other sites to your website, and the more of these links that link other sites to your website, the more confidence the search engines have in your site, Webtop offers you in this service the best links Backlinks that have high reliability and that raise your site's lead within a very short period.

2- User traffic and visits from search engines:

Where you get real visitors from the search words you want through the search engine with the following characteristics:

  • Visitors from Google Console are counted on the search word by the number of clicks.
  • Visitors from Google Analytics were calculated from a pure search source Google.
  • Google search word progress every day.
  • All social media visitors are real with low bounce level.

7- Android Application Design:

High-quality programming, elegant design, as well as security are the qualities of a successful Android application, and this is what WebTop strives for
It always tries to do regular updates to improve the user experience in the application and to get the most fun and benefit and in return for the owner to get more visits, ratings and profits.

Finally

Start developing your website with Web Top Increase the number of your visitors, improve search results, and increase the visibility of the site.

Communication With us now and enjoy your entry into the digital reality with the power you want.

The search results are released

How can your website top the search results in Google?

How can your page top the search results? The vast majority of pages published today never rank in Google and never get any traffic. This is why many companies are desperate to improve their SEO.

But why is that, and how can you be part of the minority that gets to top Google's search results?

Well, there are hundreds of SEO issues that may prevent your pages from ranking well in Google. But if we focus on only the most common scenarios, there are only four of them

Reason 1: The page does not contain any backlinks

According to studies conducted on billions of web pages using specialized tools such as Content Explore, pages without backlinks never get any traffic from Google.

Now, it is important to note that correlation does not imply causation and there is no direct evidence that backlinks help you rank in Google. However, most SEO professionals will tell you that it is almost impossible to rank on the first page without backlinks – an observation that aligns with studies conducted on billions of web pages.

So if you want to rank in Google and get search traffic, you will need to generate high quality backlinks to your page. If you are not sure how to do this, use the Webtop teams, and read this article on our blog,How do you get a strong backlink?

Reason 2: The page thread has no long-term traffic

Some pages have a large number of backlinks, but they still get zero traffic from Google, according to the same study that was conducted, it was noted that 70 thousand pages with more than 200 backlinks from different domains do not have any traffic on Google, By reviewing these pages (and many others) manually, two general trends were observed that explain why such pages do not get traffic even though there are many backlinks:

1- Most of the backlinks they bought are suspicious, so they were punished by Google and we will talk about this later.

2- They are not targeting a topic that people are searching for in Google.

This one is somewhat self-explanatory:

If no one is searching for anything you are talking about on your page, you will not get any search traffic.!!

Reason 3. The page does not match the search target:

Google aims to show you the most relevant results for your query, so if you have pages with a lot of backlinks and your page is already targeting a keyword with Traffic Potential Item #2, but no organic traffic yet, take a quick step to improve its visibility in Search engines is re-optimizing it for the purpose of search, such as adding a useful free extension for a period of time that people need, and we concluded that people were not looking for a landing page, but were looking for a free tool that they can use immediately.

Reason 4. The page is not indexed

Google cannot rank pages that have not been indexed.

If you suspect that this may be the reason for your page not getting traffic, search Google for site:: [url]. You should see at least one result.

Otherwise, your page isn't indexed. Google also doesn't usually index broken pages — even if they contain backlinks. However, at least, it would make sense to redirect the dead page with backlinks to a working page on the same topic. This may help them get more traffic from keywords.

in conclusion:

Keep your pages in the search engine-only 9.36% of pages by creating backlinks, choosing topics with potential traffic, matching search intent, and making sure they are indexed.

In the hope that we will succeed in this topic, share your views with us as you can visit our page on FB.

search engine spiders

What are search engine spiders and how do they work?

Search engine spiders, also known as a web crawler, are an Internet robot that crawls websites and stores information for indexing to a search engine,

I think it's this way. When you search for something on Google, those pages and results pages can't be checked out of thin air. In fact, they all come from Google's index, which you can imagine as a huge and expanding library of information - text, images, documents, and the like. It is constantly expanding because new web pages are created every day!
So how do these new pages get into the index? Search engine spiders, of course, do this.

How do search engine spiders work?

Spiders, like Googlebot, visit web pages in search of new data to add to the index. This is critical because Google's business model (attracting consumers and selling ad space) is based on delivering high-quality, relevant, and current search results. Spiders are also very smart. They recognize hyperlinks, which they can either follow immediately, or make a note to crawl later. In either case, internal links between pages on the same site act similar to jumping-off points, in that they clear the way for spiders to crawl and store new information.

Why should I care about search engine spiders?

Search engine optimization (SEO) By boosting your visibility in organic search results. You aim to reach the Domain Authority and get your site on the first page for as many keywords as possible.

A good first step towards the first page: allowing the search engine to actually find your web pages. If your items aren't indexed, you won't even show up on page 13.

The good news: You don't have to work as hard to get your new pages to be crawled and indexed. Basically, as long as you link to your new content from some old content, spiders will eventually follow those links to the new page and store them for indexing. As we said earlier: internal links are important.

If you are eager to have your new items indexed and in search results as quickly as possible, you can submit the new URL directly to Google and tell the spider to crawl it. Once you click on Submit, it shouldn't take more than a few minutes.
Can I do anything to help search engine spiders?

Can I do anything to help search engine spiders?

Basically, you want spiders to see as much of your site as possible, and you want to make their navigation as smooth as possible. Quick start your site. Spiders aim to run as fast as possible without slowing down your site at the expense of user experience. If your site starts to lag, or server errors appear, spiders will crawl less.

This is, of course, the opposite of what you want: less crawling means less indexing means worse performance in search results. Site speed is key.

Keep an XML sitemap to create a directory suitable for search engines. This will tell them which URLs need regular crawling. A basic principle of site architecture: Minimize clicks To be more precise, no page on your site should be more than 3 or 4 clicks away from another. Anything more than that makes navigation cumbersome for users and spiders alike.

And finally:

Keep a unique URL for each piece of content. If you set multiple URLs to the same page, it becomes unclear to the spiders which one you should use. Remember: an essential part of SEO is making the tasks of spiders easier. Don't disdain spiders, you'll be fine.

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backlink

What is a backlink and what is its relationship to search engines?

The search engines in Google depend on the use of famous algorithms that classify web pages and rank search results based on more than 200 factors, and each factor plays an important role, and despite the varying importance of these factors, the “backlink” has maintained its importance despite all the algorithm updates that By Google, which means the backlinks obtained by the site or any of its internal pages. In this article, we will talk about backlinks, their types and importance, and we will try to shed light on the most important basic points because we may need multiple articles to explain them fully.

What is a backlink:

A backlink is an external backlink from sites other than your site that points to your site using a specific word and a link to a page on your site, which allows visitors to other sites to move to your site by clicking on the specified word, and this procedure falls under search engine optimization because it contributes to bringing visits to your site from sources External and considered by Google as indications of the importance of the page content on your site

In the field of websites and the web, the backlink work is the number of links and links that connect other sites to your website, and the more of these links that link other sites to your website, the more confidence the search engines have in your site, which increases your website’s rank, and increases It also appears in the first results of search engines SEOWhich ultimately increases the number of visitors.

What are the types of backlinks?

There are two basic types of backlinks, one more useful than the other. Let's take a quick look at each one and how it affects your site.

Type 1 NO FOLLOW

The No Follow tag tells search engines to ignore the link. They do not transfer any value from one location to another. Therefore, they are usually not useful in improving search ranking or visibility but are still important to the reader, as the reader sees the topic and can look forward to more by going to the link

The second type DO FOLLOW

Do follow links are the type of backlinks that everyone wants, just keep in mind that those coming from reputable sites that are most relevant to your content are the most valuable. This type of backlink can help improve your search engine rankings.

TOXIC / SPAM

There are do follow links that are considered bad or “toxic”, these links come from suspicious sites or are obtained by breaking the terms of service of the search engine that leads to your website dropping in its ranking instead of getting a better ranking, this may cause Google will penalize or even de-index your site, remember that it's not about the quantity of backlinks, it's the quality that makes the difference in ranking.

How do you get a strong backlink?

back-link

1- Do not publish your article or your link except in a section that is interested in the same topic as your article. Suppose that the topic of your article is technology, and you do not publish your link on a page titled Sports.

2- Focus on the quality of the content you write and the usefulness and value it provides to readers, `because a bad article leads to a bad reputation for your product.

3- Providing any of your products or services for free to influential people on social media platforms in exchange for reviewing and writing about your product or service, and you will get a backlink in return.

4-If you are using the Chrome browser from Google, you can use the extension Check My Links To tell you about broken links on any webpage you're reading, so when you find a broken link related to your site's niche, you can contact the admin of that page and offer your site link or content as an alternative to referring to it instead of the broken link.

5- Follow your competitors, use Google notifications and create a brand name alert for your competitors to get a message every time they are mentioned on the web pages. Thus, you are always aware of all the backlinks he gets and what techniques he uses, and then you can use them in turn to exploit them to improve the strength of your site.

6- Promote your best content among the circles interested in this type of content and in the field in which you are active in order to ensure that sufficient categories of users are aware of it, and thus find groups that are actually interested in your content and referring to it.

7- There are many international sites that give you a strong backlink that takes into account the policy of search engines, the most important of these sites are mix, reddit, medium

8- Do not intentionally exchange excessive links between sites, because search engines reject these operations.

9- Write recommendations about a product or service for a product that is close to your product, for example, a website or an Android application, and publish this recommendation on the producer’s blog for them to publish on their site, of course, with a reference to your name and website, thus obtaining a backlink for your site.

in conclusion:

In this article, we talked about the concept of backlinks, their types, and some ways that help us get a strong backlink. In later articles, we will talk about other ways that also contribute to obtaining backlinks and about special tools used to manage the backlinks of your site, strengthen it, monitor competitors and other features, Share your opinions about this article and tell us about your ways to get backlinks.